As technology in digital devices continues to advance so must make up. The latest advancement relevant to the beauty industry is 4K technology. With 4K technology, the next generation of digital devices, including the newly released iPhone 6s, will display images with unbelievable detail, stunning clarity, and heightened colour. And while I'm rejoicing over what this improvement means for my Instagram feed, I'm also aware of the minute details/flaws in my make up that will now become apparent to all those who follow me. Sigh. But thanks to concurrent advancements in foundation formulations by MAKE UP FOR EVER this fear may never have to be realized. Welcome the Ultra HD Foundation by MAKE UP FOR EVER; the first, and only foundation designed for the demands of 4K technology.