Gone are the days where donning a red or orange lip colour was considered daring or bold. Nowadays it's all about atypical colours, alternative finishes, and near-fluorescent shades. But for those of us who aren't ready to try a jade, or bright blue lipstick there is one shade that remains universally flattering while making an impact. Whether it be lilac, violet, or eggplant, it's clear that purple is the statement colour of the summer.